Effects of competition law on consumer welfare-evidence from Zambia

CHIBULO FOSTER MWACHIKOKA 1, * and PARRET MUTETO 2

1 PhD Student, University of Zambia, Institute of Distance Education, Lusaka, Zambia
2 Economist, Competition and Consumer protection Commission, Lusaka, Zambia.
 
Research Article
World Journal of Advanced Research and Reviews, 2024, 24(02), 1293–1343
Article DOI10.30574/wjarr.2024.24.2.3424
 
Publication history: 
Received on 30 September 2024; revised on 13 November 2024; accepted on 15 November 2024
 
Abstract: 
This study examined the effects of competition (antitrust) law on consumer welfare in Zambia, with a focus on market practices, pricing, and consumer protection. Aimed at promoting fair competition, competition law seeks to benefit consumers through lower prices, improved quality, innovation, and diverse choices. The research, organized around four key objectives, revealed mixed outcomes in Zambia. High market concentration often led to elevated prices and limited choices, reducing consumer welfare. While Zambia's regulatory framework aims to curb anti-competitive practices, resource constraints hinder enforcement, allowing such practices to persist. Merger controls generally preserved market competition, yet inconsistent application weakened these gains. Consumer awareness emerged as a significant factor, with informed consumers enhancing regulatory effectiveness. The findings emphasized the need for robust enforcement, an improved legal framework, and increased consumer education to maximize the benefits of competition law, better protect consumer interests, and foster competitive markets in Zambia.
 
Keywords: 
Competition Law; Consumer Welfare; Market Concentration; Merger Control; Regulatory Framework
 
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